This is my perfect red lip. I've always thought true red colors were too intense on me and that if I didn't anchor it with other makeup, I looked so weird. I like that its a darker muted red with a touch of orange/ brown to it. I never feel akward wearing this, and its so pigmented that as it fades it leaves a nice blush on the lip. The formula can also be sheered out for a nice color. Other products - NARS PRTM, UD Big Fatty, Benefit Bella Bamba.